World news from Middle Eastern perspective
The Middle East has a lways been in the news for all the wrong reasons. Most of which revolve a round percept ions that have been built overtime. This is a campaign determined to shed "light on t he rea lity of t he region. T hree revolutionary ads that c hallenge t he global perception by offering an unseen perspective. Each with a powerful headline, that when read as "EngIish (Ieft to right ), seem to be in coherence with misguided" global opinion. The same English headlines when read as Arabic "(right to left ), they highlight what Times of Oman has to offer," the truth. The ads are given an added layer of symbolism by using colour schemes that hint at the countries or regions where the respective misguided perception needs to be "debunked. Provingthat sometimes, a diff erent perspect ive is all" it takes to see what you could never see before.
